Juls Bindi is an entrepreneur on fire. Featured on one of the funniest episodes of Shark Tank, a former celebrity massage therapist, inventor, and author...Juls has been on the receiving end of a lot of haters throughout her journey.
What do you do when you get death threats online, lawsuit threats, and people making fun of you? Listen to this episode to hear Juls' take on how to manage online and offline resistance to you, your business, invention, book, outfit - whatever.
Juls Rule #1: Not everyone will like you or your product.
In this episode, learn:
✅ How to make better decisions in business and in life
❤️🩹 The 1 essential element to emotional freedom and breaking generational trauma
🧒 How to build children’s emotional intelligence
🔁 How to see yourself as an evolving work of art rather so you can grow and realign over time.
(01:08) Introducing Juls Bindi
(03:02) My 1st Invention
(04:48) Going Viral and Shark Tank Success
(07:07) Handling Criticism and Death Threats
(10:00) Personal Growth Through Adversity
(15:22) Forgiveness and Childhood Trauma
(23:04) Empathy and Breaking Generational Trauma
(29:35) Empowering Children with EQ Kid Books
(32:21) Discovering Life Lessons
(33:52) A Life-Altering Divorce
(34:46) The Birth of a Children's Author
(36:34) Rebuilding a Business
(42:37) Embracing Emotional Intelligence
(44:12) The Power of Forgiveness
(48:34) Living a Vibrant Life
(57:38) Final Thoughts and Gratitude
🌐 Engage with Juls Attend Juls Bindi’s "Unshakeable" Zoom coaching sessions held first and third Thursday of each month, donation-base (under the "Unshakeable" section)
About Juls Bindi
Based in Austin, TX, Juls Bindi has been the driving force behind her self-funded ventures since 2003, specializing in sourcing, manufacturing, and strategic business planning. Her profound passion for animals and people inspired her to establish ZuGoPet in 2013. In 2017, ZuGoPet was internationally acclaimed as one of only three pet manufacturers globally to achieve perfect scores in the Center for Pet Safety crash tests. ZuGoPet's revolutionary product remains the world’s only multifunctional pet car harness that maximizes chances of survival for dogs in car accidents. Her entrepreneurial journey took a significant leap when Juls appeared on ABC’s 'Shark Tank', where the episode was celebrated as “The Most Hilarious Shark Tank Episode Ever Aired.” This exposure propelled the brand to new heights.
In 2017, Juls ventured into the e-mobility space, prototyping models that led to the creation of ZuGo Bike. Launching officially in 2019, ZuGo Bike rapidly generated over $20 million in sales within three years, capturing the attention of industry leaders and consumers across the U.S.
Juls's contributions to business and society have not gone unnoticed. She was nominated for the "Woman Making a Difference Award" by the Los Angeles Business Journal and has been featured extensively across major platforms including ABC, FOX, NBC, Business Insider, Business Rockstars Radio, Women Worldwide Radio, Press Pass LA, Product Hunt, Top Dog Tips, Cars.com, and more.
As a personal emotional intelligence coach and single mom, Juls draws on her experiences to create EQ KiD Books, which helps children and parents navigate difficult conversations. Each book sold results in a donation to a school or children’s organization, supporting community and family wellness. Launching this winter 2025, The first book released from the "Harmony Hills Collection" is My Body, My Rules. The collection encourages emotional growth, communication, and self-discovery, empowering families to connect and build stronger relationships.
Juls: What does living my most alive life mean to me?
Living my most alive life means being in full alignment with who I am, why I’m here, and how I serve—without abandoning myself to fit into someone else’s mold. It’s about living from a place of truth, emotional freedom, and creative expression, where every decision is guided by intuition, not fear.
It’s waking up with a sense of clarity and courage, knowing that even on the hard days, I’m walking a path I chose. It’s showing my daughter what it means to live fully, love fiercely, and never dim your light to make others comfortable.
To me, “alive” is expansion, connection, and impact—whether that’s through writing a book that helps a child feel safe in their body, helping an entrepreneur shed old beliefs in coaching, or riding an e-bike through Austin feeling the wind on my face after rebuilding what I lost.
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